b'The differenceNo merchandising costs you money.No merchandising can lead to an uninformed and frustrated customer. Without proper merchandising your retail space can be hard to navigate, which ultimately can lead to a decrease in sales. Products become lost, boring or unimportant. A bland selling environment does not excite a customer about your product and can negatively affect their shopping experience. It is very important to show frames and products in different ways, integrate signage and brand messaging and to use lifestyle props within your displays. You dont want your retail environment to become stale or cookie cutter. + DECREASE IN SALES + CLUTTERED & STRESSFUL RETAIL ENVIRONMENT + CONFUSED CUSTOMERS+ UNPRODUCTIVE SELLING TIME+ NO BRAND IDENTITY290 | PROPER MERCHANDISING'