Here at the Eye Designs Group, we have the knowledge, experience and tools to guide you through your optical and clinical merchandising challenges. Our experienced team has decades of experience in what works with not only getting customers intrigued enough to walk in your door, but enticed to buy your products. We have proven success in implementing plans that work to upgrade sales and improve capture rate. We’ve worked with thousands of Eye Care Professionals in as many environments and our staff of experienced sales managers and interior designers are up to date on the latest techniques, trends and environments. They come from a variety of related backgrounds and know how to look at your practice not just as a service provider, but as a customer. The Eye Designs Group offers the tools you need to display and brand your frames and accessories in a manner that makes them attractive to your patients, increasing sales. We will walk you through the methods of planning your layout, the usage of signage and branding, and the importance of using accents in your displays. We will show you how to improve product positioning to make an impact. We also help promote the sale of your clinical products such nutraceuticals, eyecare solutions and other medspa products. Don’t believe us? Review our testimonials from other Eye Care Professionals who have found success with the Eye Designs Group and contact us to find out how you too can increase your sales by 20-40%. Increase your sales by 20-40%. Where to place your highest margin merchandise. ZONE 1 - STRETCH LEVEL Above 6 feet. The least valuable display zone. Products above this height get little attention from shoppers. ZONE 2 - ABOVE EYE LEVEL 5 to 6 feet. Frames can be displayed successfully on shelves within this level if you use tiered displays that present the frames face out close to the front edge of the shelf. AVERAGE AMERICAN WOMAN 5’4” ZONE 3 - EYE LEVEL 4 to 5 feet. Products at eye level sell best. Place your highest-margin, best-selling styles here. One study found that eye-level merchandise received 35 percent more attention than products on lower shelves. ZONE 4 - BELOW EYE LEVEL 3 to 4 feet. This level is approximately at a shopper’s waist height, below eye level but within easy reach. This zone is second in terms of shopper attention, so it’s still a good place for high-margin merchandise. ZONE 5 - TOUCH LEVEL 2 to 3 feet. Frames can be displayed as low as 2 feet above the floor if they are on a countertop or shelf facing up. ZONE 6 - STOOP LEVEL Less than 2 feet. Most shoppers don’t bend down, so this zone is the equivalent of the boondocks, relegated to low-margin products. Keep all your merchandise above the 2 foot level. There are six vertical height zones for displays, but only four of them work for eyewear. Zones 1 and 6 are not effective for eyewear. Zones 2 and 5 can work with the right kind of frame holders. Zones 3 and 4 are the sweet spot for display. 311
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