The difference
No merchandising costs 
you money.
No merchandising can lead to an uninformed and frustrated customer. Without proper merchandising your retail space can 
be hard to navigate, which ultimately can lead to a decrease in sales. Products become lost, boring or unimportant. A bland 
selling environment does not excite a customer about your product and can negatively affect their shopping experience. 
It is very important to show frames and products in different ways, integrate signage and brand messaging and to use lifestyle 
props within your displays. You don’t want your retail environment to become stale or cookie cutter. 
+ DECREASE IN SALES
+ CONFUSED CUSTOMERS 
+ NO BRAND IDENTITY
+ CLUTTERED & STRESSFUL RETAIL ENVIRONMENT 
+ UNPRODUCTIVE SELLING TIME
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