Visual merchandising contributes to a positive 
buying experience which transitions to more 
sales, higher profits, better cash flow, and higher 
capture rate, the ultimate goal of merchandising.
Visual merchandising allows you to differentiate 
yourself from competition. You can create a unique 
and consistent image of your business as a leader 
in the eyecare industry.
All visual components of your optical from storefront 
 to entrance, to layout, to traffic flow, to signage, to 
merchandising, to lighting determine the success and 
failure in selling merchandise. This combined experience 
is the basis for patients to return to your optical and 
become regular patients.
Visual merchandising attracts attention and 
elevates the perceived value of product by 
enhancing the shopping experience.
Patients understand what they are seeing and 
understand product offerings which allows them 
to make decisions quicker and leads to more 
efficient selling.
05
Fact five.
06
Fact six.
08
Fact eight.
09
Fact nine.
07
Fact seven.
10
Fact ten.
Visual merchandising motivates the patient 
to make a purchase both planned and 
on impulse.
315

View this content as a flipbook by clicking here.